![]() ![]() This means that If you access their desktop or take a screenshot, it would seem as if the employee was working on a task, but in reality, he’d be watching his favorite season on the secondary window – red herring! On paper, you’d see several hours of work on a particular task, but the actual output will not justify that employee’s working hours. Since time trackers with employee surveillance only access the main window, your tool will not be able to capture a secondary window opened on his screen. In the remote working context, employees trick you by opening a file or a browser when they’re not working. An excellent example is that of Professor Snape in Harry Potter, where Snape is presented as a red herring, making readers believe that he’s Voldemort, which they later find out to be untrue. Red herring is an old concept and is often used in movies and novels. This means that employees use irrelevant information to distract you from the irrelevant ones. In this chapter, we will talk about all the different employee surveillance methods and how employees fool them. Over the years, employees have come up with a number of ways to cheat time tracking systems. Employees condemn these surveillance tactics and in a lot of cases, start tampering with them to fool their managers. A lot of time trackers today also have employee surveillance features, allowing managers to spy on their employees’ desktops by accessing their webcam, tracking keystrokes, taking screenshots, and doing much more. ![]() These tools come with a lot of additional features like performance insights, project management, invoice generation, and more. ![]() Time trackers are SaaS applications designed to resolve this concern using a desktop app to capture employee working hours, so managers can see a clear overview of the daily and weekly team performances. This was a legit managerial concern since productivity levels across teams began to plummet. In fact, being unable to see if an employee is slacking at home or actually spending time working is one of the biggest conundrums of remote workforce management to date. On the flip side, managers were somewhat skeptical of the idea as it took away their power to keep a watch on their teams. Hubspot), and data reporting/visualization tools such as GA4, Mixpanel, and Google Data Studio.When remote work got into full swing, employees loved it because who doesn’t want to work from the comfort of their homes. This includes account setup, strategy development, A/B testing, and campaign management.What you should have3+ years of proven hands-on experience, preferably B2B SaaS, in email marketing, SEM, and/or affiliate marketing.High attention to detail and the ability to set and hit aggressive project deadlines.Up-to-date knowledge of the latest trends and best practices in marketing.Performance-based mindset ability to understand the levers that drive performance and the actions needed to optimize campaigns.Growth mindset – obsessed with continuously learning, iterating, improving, and pushing boundaries.Ability to thrive within a fast-paced, high stake but incredibly supportive Marketing team.Experience with marketing automation tools (e.g. ![]() They are a global company with offices in Amsterdam, New York, and Atlanta.We are looking for an innovative, and data-driven Performance Marketing Specialist that can ideate, execute, and report on SEM, and paid acquisition channels including (but not limited to) paid social (Meta, Instagram, LinkedIn, TikTok, etc.), YouTube, Review based websites, and Podcast.What you will doOwn end-to-end execution of lifecycle marketing programs, including SEM/Paid Media campaign strategy, asset creation, deployment, auditing, testing, optimization, analysis, and reporting.Work on research, cross-functional coordination, analysis, and campaign execution.Monitor and perform an in-depth analysis of key metrics and trends to show program effectiveness and continually refine for optimal ROI/CAC Payback.Planning, optimization, and reporting of paid channels to meet KPIs – building our campaign management process (bidding, audiences, targeting, creative, and traffic quality).Combine data analysis, customer feedback, and design to drive growth and increase retention.Contribute to the development of internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition through all marketing channels and sources.Deliver timely marketing launches. We are working with a venture-backed SaaS startup, that has recently been awarded Best Performing SaaS product in their space. ![]()
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